Travel light, move freely: Ergobaby on the go in 2025
Our challenge
For Ergobaby we’ve launched a travel campaign highlighting 2 new products: the Metro+ 3 Compact City stroller and the Omni™ Dream baby carrier and focusing on mobility with a baby on vacation. The goal was to generate authentic visibility through the mom influencer community, showcasing how easy and comfortable to move around with a baby using these Ergobaby products — from daily errands to summer travels.
Our challenge
For Ergobaby we’ve launched a travel campaign highlighting 2 new products: the Metro+ 3 Compact City stroller and the Omni™ Dream baby carrier and focusing on mobility with a baby on vacation. The goal was to generate authentic visibility through the mom influencer community, showcasing how easy and comfortable to move around with a baby using these Ergobaby products — from daily errands to summer travels.
Our approach
youEngine took charge of the full influencer activation.
We’ve selected and briefed 6 influencers — coming from Belgium and The Netherlands, both French- and Dutch-speaking — to promote products as a giveaway via Instagram Stories. Each influencer was given a 6-day window to post, allowing them the flexibility to choose the moment that best suited their audience.
In addition to the stories, 2 of the 6 influencers were asked to create a Reel as part of the Travel Campaign. The result: 2 inspiring, vacation-themed videos, showcasing both the stroller and the baby carrier in authentic, real-life family moments.
The results
The campaign received a very positive response. The influencers' genuine enthusiasm and the quality of the content led to great engagement and strong visibility. Through this activation, Ergobaby was able to:
boost its brand visibility in both Belgium and the Netherlands;
position its products in a modern, lifestyle context with a clear added value;
generate qualified traffic and high engagement with the give-away.
