what are you going to do
CRM & Marketing Automation Specialist
Have you been bitten by CRM & Marketing automation and do you like to put this microbe into practice? Then you've come to the right place!
Communications agency youEngine is looking for a strong CRM and Marketing Automation Specialist with a backpack filled with previous marketing experience.
Who are we? youEngine is a fast-growing agency on 'Het Eilandje' in the heart of Antwerp with a mix of international and national clients in B2B and B2C.
The functional implementation of the CRM tool 'Salesforce' is in your hands. You translate the needs of our client Pink Ribbon vzw into a smart set-up within Salesforce. You maintain the database and ensure that all the various data sources are managed correctly in Salesforce, so that the right target groups can be contacted correctly. In preparation for e-mail campaigns, you create the relevant segmentations. Your tasks also include the analysis of these campaigns.
You are the SPOC for all questions and requests about the tool. You also drive the training and coaching of colleagues and ensure that new and existing users understand the tool, so that the system can continue to grow and develop.
You will also support the implementation of the marketing automation tool 'Salesforce Marketing Cloud'. You will devise clever marketing automation campaigns to reach the right target group to put Pink Ribbon's name more prominently on the map.
You will work with the management of youEngine and Pink Ribbon on a daily basis.
Profile & Personal Competencies
You have a university degree and ideally several years of working experience in CRM implementations.
You have a strong analytical mindset and are a real Excel expert.
You are quality-driven and a real teamworker.
You feel like a fish in the water when it comes to databases, workflows and campaigns.
You have a good knowledge of marketing & sales processes and workflows.
You build on previous experience in optimising and automating customer journeys.
You do analysis effortlessly based on metrics and reporting.
Experience with Salesforce CRM / Salesforce Marketing Cloud is a requirement.
What we offer
You will join a dynamic and ambitious working atmosphere. We are a motivated team in a fast-growing communications agency.
You will complete this long-term assignment on a part-time basis (+- 2 days per week) as a freelancer. You are willing to travel to the office, working from home is possible by mutual agreement.
Are you interested? Mail sabine.bulteel@youengine.be, answering the question: "Why are you the ideal new CRM & Marketing Automation Specialist at youEngine?" (including resume).