Peopleware: We make your software
WHAT WE DID
PeopleWare, a software developer with offices located in Lier and Hasselt, develops superior, fast and scalable software. They deliver bespoke work custom-tailored to the needs of their clients. At the occasion of their 25th anniversary, PeopleWare wanted to enhance its profile in the market by setting itself apart more clearly from other players in the field of tailored software development and by positioning itself as the agile development partner par excellence. In collaboration with Brightsquare, a new logo was created and the website was revamped.
#We make your software
To position PeopleWare as an agile software developer and to tell the broader story, we identified its USPs and translated them into an engaging baseline, we renewed the content of their website and highlighted their most appealing cases.
During a six-month period we planned different press moments to introduce PeopleWare to the outside world and get its messages across to local general news outlets as well as B2B- and IT-specialised media. Key press received the 25 year PeopleWare press release together with PeopleWare’s ‘Magic Box’, a highly original press kit detailing the company’s key milestones and cases in an inspiring way. For social media (LinkedIn and Facebook) we developed an integrated communication methodology to structure and clarify the company’s key messages, involving PeopleWare management and their staff members.
What our client got
A clear positioning and the company’s first coverage in general news and in B2B- and IT-specialised media. This was also the first time they’ve benefited from an effective approach to integrating external (press and social media) and internal communication.
