Lenovo Yoga: Paarl Sleeve

What we did

For Lenovo Yoga we got the challenge to increase their product awareness as iconic premium lifestyle laptop series, to use at the office, at home or on the go.

Campaign

youEngine reached the objectives set, by developing an original partnership between Lenovo Yoga and Paarl, a Belgian fashion leather label. Paarl developed two exclusive & fashionable leather laptop sleeves fitting a Lenovo Yoga.

One of the sleeves was offered to lifestyle influencer Valérie Brems, owner of a Lenovo Yoga laptop. Valérie followed the design process, highlighted the lifestyle character of Yoga and set up a competion to her followers were they could win the sleeve. This campaign resulted in a blogpost and 5 social posts throughout a specific period of time.

The second version of the laptop sleeve was offered to the readers of Nina, the lifestyle weekend magazine, through a challenging contest.

What our client got

With a limited budget (less than $5.000), Lenovo Yoga increased its brand awareness within a group of over 521.000 followers and readers. Total engagement on social was high: 3.634.