La-On Lawyers

What we did

La-On Lawyers is a successful law firm in Antwerp with a focus on the collection issues of its clients. As a collection expert, La-On helps to collect unpaid invoices in an ethical way.

At the beginning of 2020 youEngine proposed to the client to act as a host of the program series Z-Legal on Kanaal Z. It consisted of 10 broadcasts with a strong informative emphasis on the collection of unpaid invoices through the mediation of a law firm.

These programs had a fixed format of 5 minutes: a billboard, start and end generation plus 3 to 4 minutes of 'core content' on topics chosen by the client. Each mini program was introduced with an editorial intro from Bettina Geysen, CEO of youEngine and ex-journalist.

The programs were realized in collaboration with production company ZIDIS. You can watch them on the website of Kanaal Z.

YouEngine also accompanied La-On during the social afterlife.

What our client got

It didn’t take long before 10 broadcasts were made in which La-On managed to present itself to the business world of Flanders as though leader in collection with ethics.

On average every episode had 201.022 viewers and all of the 10 episodes combined reached 984.209 viewers. The accompanying social media campaign managed to reach 188.405 people.